Iberia Express Mobile APP

Project Overview

I participated in the design and development of the first version of Iberia Express’s post-sales mobile app. The app enables users to independently manage key travel services such as check-in, seat selection, extra luggage, priority boarding, and in-flight entertainment access.

As a Product Designer, I played a key role in defining functionalities, designing the user interface, and shaping the core flows to ensure a coherent and scalable experience from the very first release.

Business Need

The airline needed another channel to improve the post sales experience for the users:

User perspective: Passengers needed an easier and fast way to manage their flights without using a laptop or having to use the browser on their mobile phones.
Business perspective:
- Low adoption of the mobile app as the main service channel.
- High operational costs from call center dependency.
- Lost opportunities to upsell ancillary services (e.g., seat selection, baggage).
Market context: Competitor airlines were investing heavily in mobile-first experiences, raising passenger expectations. The airline risked falling behind if its app did not become a reliable and self-service channel.

Therefore, the business need was clear:
Add a mobile app as a post-sales service channel by making it faster, simpler, and more trustworthy, while unlocking new revenue opportunities and reducing service costs.